It’s basically a question of asking yourself how users/potential customers find your website/online business.
In some case it may be that they find your website through a link posted in a social media post, from a physical advertisement such as a flyer, or simply that they already know your website URL.
, the vast majority of people who visit your website will have come upon it through the use of a search engine, such as Google. They will probably have found your site whilst searching for a product or service, using a specific search term.
This search term is the key to the success of your business online. The more time and effort you put into optimising your website for specific search terms, which are relevant to your business, the more likely you are to be found.
Another major reason for addressing SEO for your website, is that your competitors probably are!
As the internet becomes more competitive, more businesses are realising that they need to invest in SEO to stay ahead of the game.
The companies who are investing in SEO are naturally going to gain a competitive edge over their competition.
This is why you should be addressing SEO for your website, and why you should consider using our professional expertise to aid your campaign.